This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)

An approach to creating meaningful change whether you're revolutionizing an industry, sparking a movement, or building a freelance career. Godin provides a framework for creating an effective and elegant strategy, offering essential building blocks to make change happen. He challenges you to see the bigger picture--prioritizing long-term thinking over quick fixes--and making smart, purposeful choices that shape a better tomorrow.